Kim Kardashian stripped down to a bare face to promote her new skincare line SKKN BY KIM to fans on June 14. Demonstrating the multi-step routine that promotes her SKKN line, the 41-year-old mother of four started with a completely flawless skincare routine on her face, something fans of the reality star and businesswoman don’t often get to see. “Okay, so I’m going to wash my face. I have so much makeup on. It’s like a typical day at work with so much makeup,” she began in the video, which she posted to her Instagram page. She began her process by removing as much makeup as possible with a facial tissue.
Once her seemingly flawless skin was flawless, Kim went in with her brand’s cleanser, which retails for $43. “I love it like a light lather,” she said before washing the cleanser onto her flawless face. Afterward, she moisturized her skin and used a scrub that will cost buyers $55. After rinsing off the scrub, she went inside and patted her face with a clean washcloth, which she claimed was “like an extra layer of scrub.”
The rest of Kim’s regimen was then performed by her favorite esthetician Johanna Czech. She started with Kim’s $45 toner, which she intentionally squeezed into Kim’s skin for maximum pore penetration. A $90 hyaluronic acid serum followed the toner, which contains an “all natural” rose essence. Kim commented on how much she enjoyed the smell of the serum. Kim’s $95 night oil, $75 eye cream, and finally about $85 face cream rounded out the experience. Joanna made sure that the eye cream should always be applied before the face cream as it is thinner. After Joanna’s facial was over, she and Kim both agreed that Kim’s skin was “glowing.” Kim’s SKKN line also includes $95 oil drops and $90 vitamin C serum, which apparently weren’t included in the luxe facial.
Kim announced her skincare line on June 1st and also launched her Instagram page. “I’m excited to finally introduce you to SKKN BY KIM, a nine-product rejuvenating skincare ritual that I created from start to finish,” she says tweeted. In a post on her Instagram page on June 11, the SKIMS founder gushed about working with Joanna to bring her new line to life. “I’ve learned so much from @joannaczechofficial over the years so creating my skincare line using her knowledge is a dream come true. We put so much thought into each formula and selected the best ingredients to make every skin look and feel great. I can’t wait for you guys to experience the collection,” she said wrote.
Officially launching on June 21, SKKN will be Kim’s premier skincare and beauty company as her original brands KKW Beauty and KKW Fragrance are revamped following her divorce from Kim KanyeWest.